Entrepreneur at Nykopp Ltd

1995 – Present (20 years)
Nykopp Ltd was founded in 1995. My dream was to organize an Auto Expo in Finland and I finally made

the big step to entrepreneurship. Finland hadn’t had an automobile exhibition in over 20 years. The Finnish Fair Company had tried to organize one several years before us (me and my wife), but the big auto brands bought our concept and we enjoyed great partnerships and great exhibitions for 12 consecutive years. Key for success was understanding the automobile industry and their target groups. We enjoyed long term partnerships with our customers and sponsor. Helsinki Motor Show was one of the biggest fairs in Finland gathering over 50.000 visitors during 3 exhibition days. In 2007 we sold the expo to the Finnish Fair Company.

“Consultant” at Red Bull
June-July 1999

No! I never officially worked for Red Bull, but I proudly have to mention that the Red Bull story in Finland

begun in my office! I helped Red Bull find its first CEO in Finland and rent office space next to mine. My Red Bull contacts were established during my year in Formula One. I got a proposal to work for this great brand but my entrepreneurial career was still too young for that.

Promotions Manager Formula One at Primalco Oy, today Finlandia Vodka Worldwide Oy
1998 – 1999

Mission was to create a 3 year global sponsoring concept for Finlandia Vodka with Formula One and Alpine World Cup Series. Main business partner was West Mclaren Mercedes F1 Team. Marketing planning and global promotions in co-op with Mclaren partners (brands) during GP weekends. Finlandia Vodka marketing communication: new bottle, new distribution, new image. F1 platform to promote new Finlandia Vodka message (B2B). Promoting new Finlandia Vodka image and life style (B2C).

Business Communications Manager at Kyro Oyj, today MetsäBoard
1994 – 1995

Planning and implementation of global marketing strategies. Brand building. Promotion and sales tools for

graphics and packaging sales teams. Global project management. Marketing target group: Global sales team, Customers: printers and brand owners.

Business Area Manager > Business Area Manager at Finnboard Helsinki, today MetsäBoard
1990 – 1994

Planning and implementation of global marketing strategies. Responsability business area was the Graphics

printing sector with 5 Finnboard member mills. Brand building and strategies. Promotion and sales tools. Project management. Marketing target group: Global sales team, Customers: printers and brand owners.

Sales representative, out door sales at Finnboard, Finnkarton Deutschland, today MetsaBoard Deutschland GmbH
1986 – 1990

Out door marketing and sales of Finnish carton board to the German printing sector specialized in pharmaceutical packaging (B2C). End user promotion activities towards the German pharmaceutical industry (B2B).

Sales assistant at MoDo Ab (today MetsaBoard Düsseldorf, Germany
1985 – 1986

Back office sales and tasks.