Sponsorship is the fastest growing form of marketing in many countries and one of my favorate subjects. Sponsoring is a great marketing tool if you do it right. Sponsoring is a lot more than logo visibilty and customer events.
In Finland we still lack a sponsoring culture mainly do to:
- out dated National Sports Federations… who still collect the sponsoring money, but unfortunately most of the money is spent on bureaucracy instead of sports.
- Sponsoring in Finland is logo exposure. Non existing sponsoring culture (= potential).
However, I believe in a new sports marketing culture in Finland. There are great sponsoring- and event opportunities by thinking outside the box. We have some great success stories.
Sponsoring offers a lot of great opportunities to connect your brand to your target group with passion, and create positive images and values.